Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting…

Here's your reading list, not to mention a few options for listening and viewing!My Stuff Have you ever started playing a video game and gotten so sucked into…

It seems like no time at all since we did the last podcast wrapup... but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full…

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not…

We've got a double dose of great content for you this week. We didn't publish a roundup "picks" post last week due to the U.S. Thanksgiving holiday. Here's what…

Earlier this week, CNBC's Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers'…

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your…

Your weekend reading list is ready! Just a few must-read items from around the web... My Stuff We know that personalization can improve response rates and…

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't…