All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But,…

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.It…

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

Another couple of months and we've got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI's…

How often are websites designed using "best practices" or by trusting the experience of a seasoned expert? The answer is, "all too frequently."In every…

My "picks" went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here,…

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.