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Neuromarketing

Author

Jeremy Smith 4 posts 0 comments

Jeremy Smith is a serial entrepreneur, trainer and conversion consultant, helping businesses like IBM, Dow Chemical, American Express, Panera Bread, and Wendys improve conversions and strategically grow their businesses. Jeremy’s experience as the CMO and CEO of technology firms has given him a powerful understanding of human behavior and profit-boosting techniques. Join thousands of in-house marketers by downloading a copy of his latest ebook: Landing Page Optimization for In-House Marketers.

67 Ways to Increase Conversion with Cognitive Biases

Jeremy Smith 0
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

4 Facts About Decision Making That Will Improve Conversion Rate Optimization

Jeremy Smith 0
Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

The 1-2 Landing Page Punch that Will Boost Conversions

Jeremy Smith 0
Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other…

The 3 Types of Buyers, and How to Optimize for Each One

Jeremy Smith 0
I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…
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