If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls for iPad raffles, booth babes handing out t-shirts... all for the price of a mere business card. Keynote speakers wouldn't attempt anything so crass, of course, but how often have you heard…

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as…

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion?…

Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment! Sometimes…

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons,…

I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it…

Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a…

In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience,…

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the…

Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews…