It's no news to regular Neuromarketing readers that people's experience with products is heavily influenced by their expectations. Expensive wine tastes better than cheap wine, wine from California tastes better than wine from North Dakota, "powerful" pills relieve pain better than others, and so on... even when in all of these experiments there…

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren't going to buy from the cheapest selections. You don't…

We didn't need Econ 101 to learn that a dollar in the future isn't worth as much as a dollar today. Our brains knew that all along. And, as it turns out, monkey…

How do you market a product that your customers know is bad before they try it, and which they may well dislike if they do? That's the dilemma faced by makers…

I'm guessing marketers of products for itch relief, athlete's foot, and the like already know this... but itching can be stimulated by seeing other people…

Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It's hard to…

Here's a scenario... You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along…

Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science,…

A few days ago, I wrote about the power of the word "New" to get our attention - if there's a more potent attractor out there, it's almost certainly "FREE!"…

Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at…