As one might expect, interest in neuromarketing isn't limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are being used in Australia to assess reactions to ads and television programming: Its techniques, developed by Melbourne's Swinburne University of Technology, promise to uncover viewing pleasures…

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something…

It's no news to regular Neuromarketing readers that people's experience with products is heavily influenced by their expectations. Expensive wine tastes better…

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren't going to buy from the cheapest selections. You don't…

We didn't need Econ 101 to learn that a dollar in the future isn't worth as much as a dollar today. Our brains knew that all along. And, as it turns out, monkey…

How do you market a product that your customers know is bad before they try it, and which they may well dislike if they do? That's the dilemma faced by makers…

I'm guessing marketers of products for itch relief, athlete's foot, and the like already know this... but itching can be stimulated by seeing other people…

Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It's hard to…

Here's a scenario... You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along…

Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science,…