We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I described how research shows that political ads seem to go through an "emotional filter" that, in essence, causes…

Book Review: Whiff! The Revolution of Scent Communication in the Information Age C. Russell Brumfield, author of Whiff! The Revolution of Scent…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new…

Last week, I carried the story on Neurofocus's acquisition of what the firm calls the "core patent" for neuromarketing. Subsequent to that announcement, I spoke…

Marketing eco-friendly products isn't as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part…

Neurofocus, Inc. has acquired a patent which seems to grant the firm broad and exclusive rights to use neuroimaging for marketing analysis. Here's the text of…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to…

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The…

Jim Edwards of Brandweek has penned an interesting and lengthy article describing his own experience as a neuromarketing subject, as well as providing some…

Book Review: The Back of The Napkin by Dan Roam The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and…