If there's one persistent theme here at Neuromarketing, it's that good offers reduce buying pain for consumers, and bad offers increase it. My fellow Web marketer and occasional PubCon co-panelist Andy Beal has identified an ad that he terms "the most enticing banner ad ever," and he might be right. Endless.com has moved beyond "Free Shipping,"…

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn't work much better…

We've been writing about "tightwads" and "spendthrifts" lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and…

One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision. A couple of…

Infopresse, the Paris and Montreal-based publisher and conference organizer, is holding their Recherche marketing : M?thodes alternatives (Market Research:…

Marketers love to segment their potential customers, and now there's a new way to do it: spendthrifts, tightwads, and everyone else. Research at Carnegie…

A few weeks ago, WIRED published an interesting story on the massive amount of testing that has gone into producing Halo 3. The biggest part of this has been…

Earlier this month, Brandweek’s Jim Edwards put together a nice survey of the various ways companies are trying to get into consumers’ minds. He spends little…

The company cited by Brand Sense author Martin Lindstrom for doing the best job of sensory branding is Singapore Airlines. Now, Korean Air seems to be…

Logic tells us that a bigger problem should get more attention. One person suffering from a disease is certainly bad, but a thousand afflicted individuals…