A pocketable cell phone/music player isn't the most obvious candidate for sensory marketing, but it seems to have worked for Verizon's Chocolate phone made by Korea's LG. The campaign for Chocolate, and its mastermind John Harrobin, were cited as one of Ad Age's Marketing 50 - Fifty Sharp Ideas and the Visionaries Who Saw Them Through. Nearly…

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions…

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself.…

There's more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust…

This seems too odd to be true, but researchers at Yale and UCSD have found statistically significant differences in outcomes for individuals with names that…

Would you be limiting yourself if you targeted advertising only at those who were above average in whatever characteristic related to your product (say,…

Neuromarketing readers are by now familiar with the idea of "buying pain" or "pain of paying" - when we buy something, the pain center in our brain can be…

Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the…

As we understand more about the workings of the brain, neuroscience is starting to impact diverse areas of society. Over time, it will probably touch many more.…

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and…