Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in binge eating.

Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between…

Neuroscientists have used fMRI to discover that the brain's anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain…

The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is…

A week doesn't go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, "This is creepy - very Orwellian! Pretty…

Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week's AdTech…

A few months ago, we mentioned "mirror neurons", which fire when a subject watches another subject perform an action. If the subject has performed the action…

New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics…

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.