Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions.

Who says neuroscience can't be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about…

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows…

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on…

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator…

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when…

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

A new Philadelphia building uses huge LEDs to signal energy performance.

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.