Brain Bugs by Dean Buonomano

Roger Dooley
Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano
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Vivid Stories Change Donor Behavior

Roger Dooley
A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or…
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Connect Emotionally to Boost Sales

Roger Dooley
Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail…
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Sales Secret: The Best Time to Close

Roger Dooley
Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at…
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The Rivalry in Your Customer’s Brain

Roger Dooley
Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals…
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Incognito by David Eagleman

Roger Dooley
Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor…
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From Soup To… ARF

Roger Dooley
There's a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It's Robert…
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Turning Browsers into Buyers at SXSW

Roger Dooley
For South by Southwest 2012, we've put together a great panel of "brainy" experts for a session titled How Brain Science Turns Browsers Into Buyers. The group…
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Study: Brain Games Give Cognitive Boost

Roger Dooley
At last, there is scientific proof that it's possible to boost generalized cognitive performance with specific training, in this case web-based brain games.…
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What’s Better Than an Excited Customer?

Roger Dooley
Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study…
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