The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,But the “why” is hard. Unlocking the “unconscious” motivators that lie beneath the surface requires time, money, expertise and “brilliant” insight. We look at our latest…

Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella's approach…

Now, the magic of neuroscience is as close as a colorful bottle in your supermarket. I found a big display of neuro-drinks at my local supermarket and…

Here's the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:Book videos, often referred to as…

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no…

Most businesses wouldn't question that it's a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don't do a particularly…

Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on…

Top salespeople have often used lunch as a way to help bond with a customer and close a deal. Getting the customer out of the office allows for relaxed…

In difficult economic times, it's tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external…

Our decisions aren't always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate…