How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they are marketing to credit and cash customers. Although it's been a maxim in the retail business that credit card…

Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop…

Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week.  I gave a presentation titled Brainfluence on the…

Want your content to go viral, or at least get shared? Then don't overdo the adjectives. That's one of the interesting findings Dan Zarrella shares in his…

The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan…

Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella's approach to…

Now, the magic of neuroscience is as close as a colorful bottle in your supermarket. I found a big display of neuro-drinks at my local supermarket and…

Here's the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:Book videos, often referred to as "book…

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no…

Most businesses wouldn't question that it's a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don't do a particularly…