Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study that will appear in the Journal of Marketing Research found that relaxed subjects would pay about 15% more for a variety of goods and services than less-relaxed subjects. In the first…

Business agreements are usually secured by written agreements that define the obligations of the parties and state what happens under various conditions.…

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market…

In Dietary Decoys, we saw that adding salads to a restaurant menu actually increased sales of french fries. Research in Taiwan exposes an equally odd fact: if…

Are you telling customers to buy your product? Maybe you should be asking them about their intentions instead. Research shows that if you want to get people…

Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don't have to tell…

Guess in which country someone would think it a great idea to develop big, furry cat ears that sit on your head and are supposed to show your mood. If you…

What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about…

Last month was the conclusion of Brain-Art Competition 2011, and some of the entries are really intriguing. There were four categories of entry:Best…

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off…