Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a "foolish soccer hooligan" who got drunk, got into fights, etc., or a more neutral story without the dumb behavior. Subsequently, the students were given a general knowledge test. The subjects who…

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who…

Twitter's approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities…

Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn't really have it at all, and the memory was created by a magazine ad.…

For years, most criticism of neuromarketing has been either alarmism ("OMG! They are reading my thoughts to make me buy stuff!") or outright dismissal…

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania.…

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in…

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And,…

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing…

You might think that Etsy founder Rob Kalin doesn't have much in common with Apple's rock star CEO, Steve Jobs. Inc. magazine's Max Chafkin describes Kalin as…