Reciprocity, also called reciprocation, is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something, or doing a favor for someone, establishes a subtle return obligation. An interesting study by German researcher Armin Falk showed that a bigger "gift" amplifies the reciprocity effect. Falk's…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze…

San Jose-based NeuroInject thinks they have developed the killer app for neuromarketers: a way to not only sense what customers think about an advertisement or…

Who cheats on their taxes? While the first answer that pops to mind might be "everyone," about 15% of Americans admitted to doing so in an interesting study…

Review - Poke the Box by Seth Godin Poke the Box by Seth Godin is a very short book focused on one key idea: "Get off your butt and start something!" More…

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising…

When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're…

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps…

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly…

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century…