Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project used fMRI brain scans to show that our brains…

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing…

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded…

Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to…

Just in case you didn't have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named…

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research…

Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium…

Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though -…

Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you as…