Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:The camera crew visited a redesigned Coles supermarket as well as a tea shop and Air Aroma, a scent marketing firm. A few of the sensory appeal techniques the video illustrates: Sight: Open…

Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S.…

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love…

Dogs have many attributes we'd like to see in our customers - they are completely loyal, usually enthusiastic, and are always happy to see us. That might be…

Dale Carnegie once said, "Remember that a man’s name is to him the sweetest and most important sound in the English language." It's a good bet that even…

Last week at Pubcon, I had the honor of sharing a "mini-keynote" session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map…

Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it's true.…

If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a…

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or…