New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.

Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.

First impressions count, and psychology research shows you how to maximize the impact of your photo.

Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.

How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.