Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.

With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

Want to nail your next presentation or speech? Here's how!

Learn the exact growth hacking tactics that grew CoSchedule's email list from zero to 250,000 and pageviews from zero to 1.4 million.

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.