Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor gets just one cookie.At first glance, the imagery seems perfect. Everyone likes cookies, and, the ad implies,…

Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.

I'm testing something and I'd love your advice. I've converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my…

Digital loyalty and rewards programs bring both problems and opportunities.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of…

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the…