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Neuromarketing

Author

John Medina 1 posts 0 comments

DR. JOHN J. MEDINA, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School" -- a provocative book that takes on the way our schools and work environments are designed. Medina's book on brain development is a must-read for parents and early-childhood educators: "Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five." His latest book in the series is "Brain Rules for Aging Well: 10 Principles for Staying Vital, Happy, and Sharp."

Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington, with his wife and two boys.

The Surprising Way to Boost Your Optimism

John Medina 0
Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
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