Does your company play painful games with your customers? I'm not talking about physical pain, but brain pain. More specifically, what has been termed buying pain or the pain of paying. According to research conducted by George Loewenstein of CMU and others, this pain is triggered when we are presented with a product and price that seem like a…

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren't celebrities promoting their latest book, movie, or TV show, host Johnny…

Very soon, we will be subjected to a variety of neuromarketing-based opinions on which Super Bowl 2010 ads worked, and which didn't. While we are awaiting…

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at…

Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers…

Every year, there is a burst of neuromarketing-related activity coinciding with the Super Bowl. After all, that game features commercials that people actually…

Trivia question: Why were local phone numbers originally seven digits long? The answer is that in the early days of local phone service, researchers found…

"They laughed when I sat down at the piano..." "On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They…

Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as…

"Green marketing" usually refers to using an environmental pitch to sell a product. A car creates less pollution, a paper product is made from recycled…