"Green marketing" usually refers to using an environmental pitch to sell a product. A car creates less pollution, a paper product is made from recycled content, and so on. Results of appealing to environmental sentiment have been mixed. On one hand, the Toyota Prius has sold better than would be justified purely by the economics of the…

Decades ago, Abraham Maslow proposed that humans had a hierarchy of needs, with food being at the most basic level of biological need and shelter one step above…

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I…

Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on…

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental…

In Managing by Mistakes, I wrote about the power of learning from mistakes. Some of the most successful individuals in different fields credit relentless focus…

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making…

In 1936, long before mp3 files and digital books, a German named Walter Benjamin wrote an essay titled, The Work of Art in the Age of Mechanical Reproduction.…

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for…

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the…