Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor the Foundry Group also participating. This funding will allow EmSense to continue its global expansion in support of its many market research partners. The funds will also enable the company…

As a web community guy, one of the most common problems I see is the failure to communicate emotion properly when people interact online. A remark intended as…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of…

The other day, Ad Age's CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic - he is the founder…

This isn't great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a…

In developing a brand, it's tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with their…

I've been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all…

Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you…

Once again, I'm going to depart from marketing for one post for another neuroparenting topic. This time, it's about kids "talking back" to their parents and…

There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has…