Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of your team and produce better results. According to a study published in the Personality and Social Psychology Bulletin, Better decisions come from teams that include a "socially distinct…

Airplane crashes don't happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by…

Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor…

As a web community guy, one of the most common problems I see is the failure to communicate emotion properly when people interact online. A remark intended as…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of…

The other day, Ad Age's CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic - he is the founder…

This isn't great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a…

In developing a brand, it's tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with their…

I've been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all…

Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you…