One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making process really is, and how competing options battle for supremacy.Introspection is rarely a great way to examine human behavior, but I'm sure that like me, you've been in a restaurant, and,…

We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our own…

The last time I wrote about Nabisco's Oreo brand, it was in Mega-Branding: The Purple Oreo Problem. In that post I was critical of the seemingly crazy…

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We…

If you are human, you are subject to temptation. In a religious context, temptation is an invitation to sin, i.e., to break the established rules of that…

In the last week, a lot of press attention was devoted to the use of brain scans to optimize the fear factor in horror movies. As CNN reported,Film producer…

Is there something about names that attracts odd research? The last time I used "Weird News" in a Neuromarketing title was in, Weird News: Names Affect…

Some neuroscientists have long been critical of fMRI brain scans, complaining that the technique's colorful images may cause their data to be weighted beyond…

Advertisers have known for decades that pictures of babies attract attention and hold the viewer's gaze. That's why you often see pictures of babies - cute,…

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how…