One of the more startling conclusions in Martin Lindstrom's Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the results of fMRI brain scan research that showed images associated with smoking could light up the brain's nucleus accumbens, an area associated with cravings. While one might expect that…

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to…

It's always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive's…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While…

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer…

It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how…

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you…

With today's economic condition, interest in discount coupons has been growing. Neuromarketing firm NeuroFocus has examined how people react to both print and…

Imagine two restaurants, one of which sold only french fries as a side dish and another that sold both french fries and salads. Which would sell more fries?…

But, a little sugar goes a long way Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary…