Understanding how events occur in the brain - how we come to an "aha!" insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can't help but wonder how we decide between two products, or whether to buy a product at all. And, since we like to believe we are thinking beings, just how rational…

Green marketing. "Greenwashing." Green is the hot color for marketers these days, but there's an old-fashioned kind of green that most of us overlook: no, not…

Japan's second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:TOKYO - Hakuhodo has entered a business alliance with…

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more…

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of…

Why spend money optimizing your conventional television commercials, print ads, etc., when you could beam your product messages directly into people's brains…

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the…

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to…

Well, the Slovenian Advertising Festival has drawn to a close, and I've finally got a few minutes to comment on the experience and share some of the things I…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon…