When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand Recognition and Marketing to the Infovore. Watch this commercial from Schick for its Quattro TrimStyle for Women razor:You probably didn't "get" the imagery at first, but after a few…

The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while…

The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more,…

Selling salty chips to guys isn't all that difficult. As the classic Lay's commercial noted, "You can't eat just one!" Give a guy a chip, and before you know…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been…

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil…

Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving…