Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are... the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other. New research, which draws on both conventional research and brain-scan driven…

Toronto’s Globe & Mail published a fairly lengthy story on neuromarketing, with a lot of discussion of Nielsen Co.’s acquisition of NeuroFocus. The story…

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The…

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations.…

Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and…

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females.…

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack…

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality…

OK, I admit it... if this story was about rats and food pellets, it wouldn't be particularly compelling. But when scientists decide to see what your brain does…

The common belief is that neuromarketing is trying to find the mythical "buy button" in the brain. If you are an ecommerce web designer, though, the "buy…