There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It's always fun to see the creative title translations that foreign publishers create - rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is,…

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going…

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news,…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some…

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building…

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's attack…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of…

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter…

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double…

Here's news that probably won't shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won't come close to admitting it.A…