The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to 1970s - the ability to capture and interpret facial expressions automatically with simple cameras and even…

I was surprised to hear that Google is killing off Google Reader. I've been a sporadic user for years, and I know many people still rely on RSS feeds to keep up…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and…

Roger Dooley's book Brainfluence is being translated to Russian and published by a Moscow-based publisher.

OK, there's not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed…

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing…

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who's Who in…

2013 is off to a busy start - I've got a growing list of speaking engagements in the U.S., Europe, and South America. I'm looking forward to meeting many…

As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple…