As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple enough, as you'll see:Television commercials should never be confused with documentaries, but in this case Audi's ad does illustrate a basic truth: the brands and products we use affect how we…

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet "The fact of the matter is anyone can do…

Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds,…

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel…

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses - sometimes to the dismay of the firm's…

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and…

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one…

The number of shopping days before Christmas is shrinking, but books - both electronic and paper - can still be ordered in time for either gift-giving or your…

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with…