Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids.(I'll put in a plug for Pubcon Las Vegas, now just…

Next month in my home base of Austin, there's going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A…

What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to target…

It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you…

It's time to ask Neuromarketing readers for a little help - please vote for our panel at South by Southwest 2013, Forget Spock's Logic, Sell to Kirk's…

It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool…

Here's a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things…

Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of…

I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted…

No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some…