People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use of social media is fundamentally changing the business environment.

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are…

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their…

It shouldn't surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific…

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer this…

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally…

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've…

Here's another rare foray into neuro-parenting. In How to Praise Your Child, I described research that showed telling your child he/she is smart could actually…

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these…

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer…