When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms, but in the eyes of others. As I posted on Forbes.com the other day in Proof: Alcohol Makes You (Look) Dumb,…

Ready to sharpen your thinking and problem-solving skills? Art Markman provides some useful advice in Smart Thinking. Unlike some books in the genre, this…

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition…

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison - they control the environment and have the…

If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't…

The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It's important to read the price aloud as a consumer…

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft…

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there's been little effort to measure…

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?