Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the latest hilarity from DamnYouAutoCorrect? None of these are bad things, but when you have important tasks to…

One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to…

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five…

It's that time of year when many U.S. high school seniors are making their final college decisions. They have their last acceptance letters, and now must…

Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers…

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned…

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence  has dropped to its introductory…

Are you placing your brand in a "bad neighborhood?" The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming.…

Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki Google+ seemed to get off to a running start, but more recently has been termed a "ghost…

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs.…