If you've been holding off picking up your copy of Brainfluence to see if you won the neuromarketing caption contest, the wait is over.The winner is... Denise Lee Yohn. If you aren't Denise (check the mirror, you probably aren't) and still want the book, check out the options here. Methodology: With so many good entries, and some whose humor…

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:…

Lately, I've highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means.…

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and…

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing…

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for…

Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation? In my recent article, Put Your Customer in the Ad, I…

In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if…