Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:BUYOLOGY INC/uSAMP 2012 MOST DESIRED BRANDS in the U.S. Men Rank Women Southwest Airlines #1 Southwest Airlines Cadillac #2 Google BMW…

Lately, I've highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means.…

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and…

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing…

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for…

Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation? In my recent article, Put Your Customer in the Ad, I…

In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if…

Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational, but…