Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don't buy life or disability insurance, they don't invest in healthcare products products or services, they don't join a gym, or take other…

Starbucks knows a thing or two about loyalty. I'm a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it.…

The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100…

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican…

Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance - as soon as you…

Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one…

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience…

Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered…

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, "Did you ask for the order?" In…

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported…