Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience. Facebook is determined to do a better job generating ad revenue, and hired neuromarketing firm NeuroFocus to study how users perceived…

Oakland A's General Manager Billy Beane went out on a limb to adopt an analytical perspective to managing baseball, and the Neuromarketing industry can take…

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming…

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002…

Do you have a friend who's freaked out about neuromarketing? Who's worried that marketers are tapping into her thoughts? Who thinks someone might be pushing…

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you'll get a boost in cognitive ability…

I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I…

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I'm constantly asked the question, "where can I study neuromarketing?" by…

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become…

How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of…