We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there's another way paper might be better: its weight. The idea comes from the same study that found that softer chairs increase negotiating flexibility. That study,…

Volkswagen's "The Force" ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands'…

If the last time you bought a car the salesperson offered you a soft, comfortable chair, there are two possible explanations: 1) The salesperson was genuinely…

Your brain gets tired, and one fatiguing activity is making choices. Various studies show that as people make more decisions, their subsequent decisions are…

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches. As a direct marketer, I tried all…

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use…

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more…

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on…

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in an…

Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by…