We know that anecdotes can be a convincing way to sell a product, particularly if the story is told by someone we trust. (See Your Brain on Stories.) Evolutionary psychology may offer a reason. Human brains evolved when we had just two ways to learn about dangers and rewards in their environment: personal experience, and communication from…

What's more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, "Scan their brains." This may not come…

What are the ideal characteristics for a person in a sales position? Great people skills? Strong product knowledge? Add confidence to the list. Continuing a…

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons Before reading farther, watch this…

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by…

In Spent: Sex, Evolution, and Consumer Behavior, author and evolutionary psychologist Geoffrey Miller spends a lot of time discussion the "Big Five"…

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. One firm that knows what its…

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to…

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying…

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide - it looks like a 1950s horror film…