In American Idol, Neuromarketing Style I noted that the Fox show I'd really like to see brain activity for was the ultra-intense drama 24. The combination of suspense, rapid-fire action, and occasional brutality would make for some interesting brain scans. But what of the ads that have to follow, say, a scene where a blowtorch-wielding Jack Bauer…

Brain scans using fMRI (functional magnetic resonance imaging) don't always get a lot of respect. They have been accused of being used to produce research…

Fox Broadcasting's secret weapon is out in the open: neuromarketing. The media firm has announced the extension of its two-year partnership with Innerscope…

In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new…

At this year's South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming…

Book Review: Shopper Marketing - How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila From a neuromarketing…

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a…

Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has…

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was…

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a…