Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak. The scent component of the sign operates during prime commute times. It was…

When it comes to products, "complicated" is rarely a compliment. Would you buy a computer advertised as "complicated?" A piece of furniture that claimed,…

Have the French appointed a neuromarketing skeptic as a special neuroscience advisor? It seems so. First, this news item:The French are pioneering the…

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but…

I've written about some of the research that shows that shoppers don't always respond positively to a bigger selection of products (see More Choices, Fewer…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most…

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller "Marketing is not just one of the most important ideas in business. It has…

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can…

I've written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys…

In American Idol, Neuromarketing Style I noted that the Fox show I'd really like to see brain activity for was the ultra-intense drama 24. The combination…