Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we'd ever get by the time we were adolescents. In short, even under the best conditions, our…

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a…

We'd all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown…

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward the…

A couple of new headsets that can be used for neuromarketing studies won't win any fashion awards, but offer the potential to gauge consumer reactions in…

Many of the decisions we make are guided by some kind of reward. Do I go through the McDonalds drive-thru window and get a burger and fries that will light my…

Popular psychology simplifies the different functions of our brain hemispheres by using "left brain" to indicate analytical thinking and "right brain" to mean…

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that…

Browse through the magazines at the supermarket checkout line, and you'll find that almost every one oriented to a female audience has some kind of a weight…

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the…