A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:Richard Stevenson, Trevor Case, and Mehmet Mahmut took a look at the history of research into aromas and found that…

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80%…

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season.…

I saw Bill Gates do a presentation years ago at CES, and he wasn't the most memorable speaker I've ever seen. (Gates has held up a lot better than the…

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the…

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I…