I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King's use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment. Now, Burger King breaks new…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former,…

Why do some internet videos "go viral" and rack up millions of views while apparently comparable videos don't? For marketers seeking to use the video channel…

National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday: Lindstrom says companies create rituals around their products…

Sands Research has announced a new set of neuromarketing services which the firm claims can improve ads during the "storyboard" process. Dr. Stephen F. Sands,…

Luxury good makers have always counted on their visibility and branding as a key driving force for their business. Once a brand achieves that elusive status as…

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The…

Why a logical product lineup may not be the most profitable When marketers plan a company's product offerings, they usually try to do so in the most…

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short…

A few weeks ago I created a new category here, "Neuromanagement," which fits a couple of posts I've got simmering on the back burner. While those are geared…