Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that involved selling door to door note cards. A simple but rather weird change in the sales pitch caused the close…

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of Guy…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce…

Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to…

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings…

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...Are we our avatars? Reader…

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host…