Buyology: Truth and Lies About Why We Buy Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Lindstrom's team used both fMRI and EEG technologies to study what was really going on in the brains of consumers as they watched commercials, thought…

According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to let…

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and…

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong…

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at…

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong.…

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though…

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener's or reader's…