Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.It's a short book that provides a more complete and better illustration of my Persuasion Slide framework. I've blogged about it and recorded a podcast, but the book format lets me incorporate plenty of…

Six ways a better understanding of consumer behavior can boost conversion rates.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

New research shows that all social proof isn't equal - one kind is more persuasive.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same…

Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal…