Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly…

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But,…

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I…

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more…

Here's my take on the incessant tweeting of motivational quotes intended to inspire followers.

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.