One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

Your website design may activate threat circuits in your customer's brain.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this…

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.It's a short book…

Six ways a better understanding of consumer behavior can boost conversion rates.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.